Vol. 4 Issue 4
Year:2015
Issue:Sep-Nov
Title:Privacy Issues Surrounding Wearable Technology
Author Name:Thomas Page
Synopsis:
Wearable devices give people the ability to track almost every facet of the lives through being embedded with a multitude of sensors. The collection of data through the use of these sensors is called 'personal metrics' - the quantification of everyday activity in order to change, improve or understand human behaviour. In order to deliver meaningful insight to the user, these personal metrics need to be sent to companies for analysis. This collection of data from companies ultimately causes complex concerns for consumer's privacy, most notably among young consumers, who are widely reported as having an increased acceptance for the sharing of their data. The study was achieved through first gaining-an understanding into the research area through reviewing literature, and then conducting primary research through an online survey. Overall, it was found that education into app privacy regulation and companies' use of data alone didn't have much effect on young adult consumer's behaviours. Furthermore, it was concluded that, young adult consumers appear to have an acceptance for the loss of their privacy, however some behaviours appear to show a level of concern. Nonetheless, due to limitations in the methodology of the research undertaken, it was concluded that further studies would be required in order to ensure the validity of the data.
Year:2015
Issue:Sep-Nov
Title:Privacy Issues Surrounding Wearable Technology
Author Name:Thomas Page
Synopsis:
Wearable devices give people the ability to track almost every facet of the lives through being embedded with a multitude of sensors. The collection of data through the use of these sensors is called 'personal metrics' - the quantification of everyday activity in order to change, improve or understand human behaviour. In order to deliver meaningful insight to the user, these personal metrics need to be sent to companies for analysis. This collection of data from companies ultimately causes complex concerns for consumer's privacy, most notably among young consumers, who are widely reported as having an increased acceptance for the sharing of their data. The study was achieved through first gaining-an understanding into the research area through reviewing literature, and then conducting primary research through an online survey. Overall, it was found that education into app privacy regulation and companies' use of data alone didn't have much effect on young adult consumer's behaviours. Furthermore, it was concluded that, young adult consumers appear to have an acceptance for the loss of their privacy, however some behaviours appear to show a level of concern. Nonetheless, due to limitations in the methodology of the research undertaken, it was concluded that further studies would be required in order to ensure the validity of the data.
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